Top 5 Beauty Retail Apps Performance in Argentina Q4 2023

In the fourth quarter of 2023, beauty retail apps in Argentina showcased varied performance metrics across downloads, revenue, and weekly active users. Here's a closer look at the top 5 beauty retail apps:

Nykaa – Makeup/Beauty Shopping had a fluctuating download trend, peaking at 188 downloads in the week of October 9 and experiencing a low of 6 downloads in the week of December 4. Its weekly active users increased from 983 in late September to a peak of 1323 in early October, stabilizing around 1181 by the end of December.

Perfumerías DRUNI saw a steady increase in downloads, reaching a peak of 168 in the week of November 20. The app’s weekly active users increased from 615 in late September to a high of 853 in late November, ending the quarter with 765 active users.

OnSkin - AI Product Scanner demonstrated a significant rise in revenue, peaking at $55 in the week of December 4. Downloads surged notably in December, reaching 242 in the week of December 11. Weekly active users also saw a considerable increase, from 102 in late September to 316 in mid-December.

BEAUTY BAY had a modest download count, with the highest being 44 in the week of October 16. Weekly active users rose to 81 in mid-November but declined to 20 by mid-December.

Nykaa Fashion - Shopping App experienced minimal download activity, with the highest being 24 in the week of October 16. Weekly active users peaked at 11 in mid-October.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.